Brand & Logo Design

Jenn Otto is a Mortgage Planner based in Middle Tennessee, but licensed to help all over the country.


Jenn and I have been working together for the entirety of my business, and she is one of my longest standing clients! In January of 2022, she reached out to me because she was ready for an evolution in her brand. She recognized that her ideal client had changed and therefore, she needed new branding to appeal to the new audience! I jumped for JOY at the prospect of rebranding Jenn, and we got to work.


We knew that we wanted something fun, quirky, approachable, but also high end and refined. I chose and created unique letterforms to add quirkiness and fun to the overall brand. We also created a set of brand patterns for her to use on social media to make her posting life easy.

Intense   Quirky   Systematic   Approachable    Inviting

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